Beauty truly comes in all sizes and that’s what plus size lingerie retailer Lane Bryant has taught us!
On Monday, the plus size retailer
introduced the #ImNoAngel initiative to celebrate women of all shapes
and sizes. This was in response to Victoria Secret’s
provocative “perfect body” campaign in November 2014.
The black and white campaign was shot by Cass Bird and featured full-figured models including Sports Illustrated
swimsuit issue superstar Ashley Graham, Marquita Pring, Candice
Huffine, Victoria Lee, Justine Legault and Elly Mayday, who posed in
pieces from the brand’s Cacique lingerie collection.
In a statement, Lane Bryant CEO and President Linda Heasley said:
“Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself’ I’m No Angel, which debuted today and aims to prove that ‘all women are sexy’ regardless of society’s traditional or stereotypical views on beauty”
Lane Bryant isn’t the only company to come
out against Victoria’s Secrets campaigns. UK lingerie brand Curvy Kate
is also attempting to shake up the image of plus-size women. The company
hosted a competition to find its new face, which kicked off in January
2015. The brand recreated the Victoria’s Secret campaign with a group of
plus-size women in nude undergarments.
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